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Solution for the morning preparation with every guy’s first date in mind by creating a neat branding finding a self lenguage with the minimal elements possible. Taking care about everything goes right at that special day is the main goal and best briefing possible.


Brian Liu makes art direction and design.

Selvsikker is the solution of the morning preparation for every guy´s very first date. With a strong focus on functionality, Selvsikker is a fail-safe solution for you to rely on. Opting for the best, consciously selected clothing that is simple-yet-elegant, parired with products that provide effective and gentle care.

We make sure that everything goes right at that very special date for brave guys.


You have been scoping someone out for a few weeks, and you like what you see. Maybe you´ve been flirting in the elevator at work. Maybe you got her number when you helped her recover all those groceries she drpped in the partking lot.

No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance to be the only guy she kisses for the foreseeable future. This is about first dates.


Make sure you are ready

Before all this happen, the morning preparation could be the most frustrating after searching all night on Yelp for a the most rated restaurants. You need to think of what to wear in the morning and make sure that you looks good and attractive.

The branding explores the elegance and simplicity

Enjoy dating,
a good talk and wine.

Who doesn’t enjoy a good glass of wine in a beautiful place being in good company.

Cologne, clothes and senses. These are parts of the equation developed to get a first yet good impression. You´ll date as never before, because you´ll date with most of the work done, just be yourself and enjoy with a good talk with a nice person.

No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance.

Brand perception improved positively, conversion increased by 25% and 90% of people surveyed liked the new rebranding.

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